Swisse

Swisse Vitamins: The Official Choice of the Australian Olympic Team

March 12, 2012

Australia’s leading vitamin company Swisse today announced a partnership with the Australian Olympic Committee (AOC) to support our athletes at the London Olympic Games and for the next five years until 2016.

Swisse’s mission is to make its customers healthier and happier so is well aligned to support the Australian Olympic Team at the world’s biggest sporting event of 2012.

AOC President John Coates said:

“It is essential our athletes are healthy in mind and body at Games time and we welcome the support of Swisse not only for London but also Sochi in 2014 and Rio in 2016. Swisse has partnered with elite sport throughout Australia and we are delighted they have chosen the Australian Olympic Team as well.”

Swisse Chief Executive Officer Radek Sali is thrilled to be partnering with the nation’s premier sporting team. Mr Sali said

“As Australia’s fastest growing vitamin brand, Swisse is so proud to support sport at all levels across our nation. The Australian Olympic Team is the pinnacle of Australian sport and we are thrilled to be bringing our products to these wonderful representatives in their chosen fields. Our brand is all about making people healthier and happier, and celebrating life every day. No other event speaks to these ideals more than the Olympic Games. Swisse is proud to be powering the Australian Olympic dream.”

Swisse is an Australian company dedicated to making people healthier and happier through clinically proven natural health products and education. Established in the 1950s, Swisse offers an extensive range of market-leading formulas containing premium quality natural ingredients and based on decades of significant investment in cutting edge, independently verified scientific research.

At Swisse, we celebrate life every day!!

Swisse stands by its evidence

March 11, 2012

You may have read a story in the press this weekend about a recent decision handed down by the Complaints Resolutions Panel (CRP) – a panel that is part of the Therapeutic Goods Administration (TGA) – our over-arching industry body.

The decision was in response to complaints that questioned some of the claims we made in our advertising.

We believe we were not given the opportunity to provide evidence to support our advertising claims.

We stand by our evidence and strongly disagree with the decision.

On Friday, the CRP gave an undertaking to the court to pull the decision from its website and to keep it down until the matter returns to court on Wednesday.

Innovative Swisse Retail iPad Application boosts customers’ in-store experience

March 8, 2012

Swisse, Australia’s number one health and wellbeing brand, is introducing a Retail Pharmacy first – a fully interactive Swisse iPad Application that customers can access directly for product and related information addressing specific health needs, at the point of purchase.

Running on an Apple iPad installed in Swisse’s premium in-store display unit, the Swisse iPad App will be rolled out across 200 top pharmacies by April, 2012 – with an expectation of being in over 1,000 stores by June.

Offering two main functionalities, the Swisse Retail iPad App enables customers to not only search for Swisse product information such as product benefits, an ingredients list, directions for use, warnings and contraindication and frequently asked questions – but can also help them to find specific products that address their individual health needs. All a customer has to do is answer four simple questions about their health and the Swisse Retail iPad App will select the product(s) that best fit their requirements.

As big supporters of Australian retail, Swisse has always looked to innovative ways of improving not only the customer’s experience but also the quality, timeliness and relevance of the product advice they receive at point of purchase. The Swisse Retail iPad App is the ideal solution to directly communicate with today’s busy consumers while they’re in a pharmacy, in front of product and ready to purchase.

Radek Sali, Swisse CEO, stated, “Put simply, we wanted to offer our customers a convenient and fun way of accessing information on our products in a way that directly empowers them to take positive action for their own health. Swisse is also a carbon-balanced company and it was important for us to look into ways that directly reduced printed materials. And our innovative Swisse Retail iPad App does the job perfectly.”

The Apple platform was chosen as Swisse considers Apple to be at the forefront of consumer technology –being simple to use, stylish and a product known to excite. Just like Swisse.

Swisse Spring Racing in the Sisterhood

September 5, 2011

Media Release – 2 September 2011

Swisse launched its association with the Melbourne Cup Carnival at a gala cocktail party tonight as the vitamin company launched its partnership with a new national charity campaign.

From September 12^th until October 9^th, Swisse will donate $10 from every Swisse product purchased at Priceline to the Sisterhood campaign.

The sisterhood campaign led by Priceline raises money for charities identified by Australian women as important to them.

The four charities able to receive donations are:

Alzheimer’s Australia, Australian Cervical Cancer Foundation, Look Good .. Feel Better and the Victor Chang Cardiac Research Institute.

Swisse will simply donate the $10 to the chosen charity at the direction of each customer when they purchase the Swisse item at any Priceline store.

For one lucky Swisse shopper, Swisse will donate an additional $50,000 to their chosen sisterhood charity.

“Customers do not even need to dig into their own pockets. Swisse will simply donate the money from every single Swisse product purchased at Priceline during the promotion,” said Swisse Brand and Media Manager Mitch Catlin.

“We are thrilled to be supporting such worthwhile charities and supporting issues important to Australian women,” he said.

The Swisse Sisterhood campaign is being fronted by Bondi Vet Dr. Chris Brown

Swisse used its involvement in Melbourne’s premier celebration – the Cup Carnival – to highlight the importance of giving back to the community.

Swisse will host a Birdcage marquee for the first time in 2011, created by Melbourne’s favourite designers J’Aton.

200 VIP guests, celebrities, racing identities and socials gathered at the brand new Morris Jones on Chapel Street for the red carpet cocktail party to mark Swisse’s involvement.

Special guests on the night included New York model Ashley Hart, Swisse Ambassador Sonia Kruger, singer Zoe Badwi, Melbourne designers J’Aton, Arthur and Mimi Galan, Yeojin Bae and Dom Bagnato, milliners Kerrie Stanley and Richard Nylon, TV personalities Brodie Harper and Heath Meldrum, Glen Moriaty, Kim Watkins, Stephen Quartermain, Nick Giannopoulos, Nick Bracks and a host of sporting personalities and AFL footballers including Josh Gibson, Lance Franklin and Nick and Rachel Holland.

Guests enjoyed delectable canapés created by acclaimed Morris Jones chef Tony Milton, including tartlet of roasted cauliflower, feta and green olives; duck breast slices and mandarin on a sweet corn piklet and bite-size strawberry tartlets, accompanied by Moet Chandon bubbles.

As the first day of Spring draws to a close, the official countdown is underway to Melbourne’s biggest week of celebrations.

For further inquiries, contact Mitch Catlin, Swisse Brand and Media Manager, on 0420 985 634.

Swisse supports Baker IDI Research Institute

March 31, 2011

Swisse Vitamins is pleased to announce that that it will donate a percentage of profits to support research undertaken by Baker IDI Heart and Diabetes Institute.

Baker IDI Heart and Diabetes Institute is Australia’s leading heart and diabetes research organisation whose mission is to reduce death and disability from heart-related health concerns, diabetes and related disorders.

Swisse and Baker IDI Heart and Diabetes Institute will also investigate opportunities for joint clinical trials to examine the role of other vitamins and minerals in preventative health.

According to a recent report by the Australian Institute of Health and Welfare, diabetes is set to become the leading cause of disease burden in Australia by 2020,.

Swisse Chief Executive Officer Radek Sali said he was very excited about supporting Baker IDI Heart and Diabetes Institute and the opportunity to contribute directly to heart and diabetes research.

“Swisse is dedicated to human health and research and our partnership with Baker IDI is also about promoting the institute’s pioneering work and the tremendous contribution it makes to the community.  We will be rolling out a public awareness campaign structured around TV, print advertising and on-pack labelling of our fish oil supplements in support of Baker IDI Heart and Diabetes Institute,” said Mr. Sali.

Director of Baker IDI Heart and Diabetes Institute, Professor Garry Jennings welcomed the partnership, saying it would assist the Institute to foster its leading-edge research programs and its mission to play a leadership role in developing healthier communities.

Professor Jennings said there was a significant body of research in the public domain that detailed the preventative health benefits of fish oil, which aligns with Baker IDIs commitment to help people lead healthier lives.

Swisse is a leader in clinically proven natural medicines, with Australias number one multivitamin and some of the fastest growing supplements in Australia.

For further information:

Mitch Catlin
Swisse Vitamins
(03) 9418 6767

Tracey Ellis
Baker IDI Heart and Diabetes Institute
(03) 8532 1514